Generation X - Image

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"Wanted: Lead guitarist and drummer to join bass player and singer/guitarist influenced by Stones/New York Dolls/Mott etc. Must Have great rock'n'roll image" 

So ran Tony James' ad in Melody Maker seeking musicians for the nascent London SS in 1975 and really you could say that was his statement of intent. Interestingly Bernie Rhodes began advising London SS  on what do and the need for a kind of group policy on attitude and look. 

I say interesting because there are a number of parallels. While The Clash were spraying and stenciling urban slogans over their clothes to make them look like graffitied warriors  Generation X too were making their own tshirts with   slogans and images but with a more rock'n'roll theme. 

Like the Clash and Sex Pistols, an integral part of Generation X was image. In fact you could say the whole essence of Generation X was image based and revolving around the fantasy of wanting to be a rock star. Perhaps this was behind a lot of the antagonism to the band. They were viewed as A bunch of pretty boys playing at being  punks with little substance which is a little harsh.

Basically we want to be a rock'n'roll group and be able to say what we feel - not overtly political, nor a theatre/comedy group like the Dammed...just an honest rock'n'roll group which enjoys being on stage playing."
 Billy idol Zigzag74 July 77

I can't wait to hold my first record in my hand, put it on the record player, and say 'this is me'!
Tony James Zigzag 74 July 77.

If I have a girlfriend, and its a choice between her and rock'n'roll then she goes right? At the moment rock'n'roll is more important."
Billy idol Zigzag74 July 77

"Tony James believes avidly that a rock'n'roll musician must possess an image that fits both the musician and the group he intends to join...And he recounts a tale of drummer auditioning for London SS who came all the way up from Brighton to London on the train with his kit only to be shooed away for not looking the part" NME 8.4.78

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