Adverts - Tim's story

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I've shamelessly reproduced this (with my own notes) from Tim's introduction to the  Anagram CD 'Adverts - Punk singles Collection' and I make no apologies as it tells the story so well.
"...so halfway through the recording of One Chord Wonders we trooped out of the studio to have our first proper photo session. This meant standing around in the demolition site across the road for half an hour in the freezing cold to get the shot that would be on the cover of the first single. Instead it ended up on the back and Stiff came up with a picture of Gaye for the front. We were all suprised, but you've got to hand it to them , it's a classic. Frankly I can' remember how long it took to record and  mix the single, but it was a long time - one, maybe two days. At the end of Quickstep you can hear Laurie complaining that his cymbal has just fallen off . Jake Riviera at Stiff loved One Chord Wonders, but hated Quickstep, saying it was too long for a punk song, clocking in at nearly three minutes. When the record came out , the timings on the label were mysteriously given as One Chord Wonders - 1.99, Quickstep - 2 hours forty - nine seconds. After One Chord Wonders, our new manager, the much loved and missed Michael Dempsey ( publisher ' 100 Nights At The Roxy' and ' Sniffing Glue - The Bible'. Paul Punk 77) started angling to move us onto a major label, and we fetched up on Anchor. Soon we were heading down to Pebble Beach studios in sedate Worthing to spend a weekend recording Gary Gilmore Eyes. One problem: as we set of towards the  South Coast we still hadn't decided who as to produce it. After some heated discussion we stopped the car by a call box somewhere on the outskirts of London and phoned Larry Wallis ( ex Pink Fairy. Paul Punk 77), who'd produced One Chord Wonders. He said yes, and arrived at the studio a couple of hours after us, armed with a crate of beer, the requisite producers tool. Bored Teenagers was the hit follow up single that never happened, due to the fact we put it on the B-side. Instead we followed up with Safety in Numbers, in retrospect a rather unwise critique of what punk was turning into. Once again we were in Pebble Beach, this time with Miles, who qualified as producer because he'd once "sat in on the recordings for Sergeant Pepper."

The B-side We Who Wait was a real typical Adverts thing, all snappy, wordy and bristling with energy. And it sounds the same backwards as forwards. Gaye wreaked her revenge for her over - exposure on the One Chord Wonders cover by only allowing a photo of her bass guitar among the ban shots on the back of the sleeve. On to the album ( Crossing The Red Sea With The Adverts), and for this we were to have the luxury of Abbey Road studios and producer John Leckie. From these recordings we chose No Time To Be 21 as our stamens of intent 45. In a familiar pattern the same thing had happened with Gilmore. We got on Top Of The Pops with it, and the next week it plummeted out of the charts ( the normal scenario was appearance then record climbs charts ! Paul Punk 77) . B- side New Day Dawning was squeezed off the album because of lack of space. 

 

After these recordings we lost a drummer, got another one (John Towe-ex ATV, Gen X and Chelsea. Paul Punk77), lost him, got another one ( Rod Latter ex Rings & Maniacs. Paul Punk77) who we later lost, got a keyboard player, got a new record deal (RCA records- Anchor went bust. PaulPunk77), blew the budget for the album in a week and spent the next year  scraping around to find spare days in the cheapest studios in town...Early on we recorded  Television's Over for a single, altered in epic fashion by the time it turned up on our bete noir second album. As the group began to buckle under the strain of going from nought to sixty in a year, I'd been keeping the creative juices flowing by writing with Doctors Of madness front man Richard Strange. Back From The Dead is the only song from this collaboration that ever came out, and went onto the B-side  of Television's Over. Statistics show that this post-Red Sea single sold less than one copy. Cunningly our next plan to storm the charts was to release My Place, which started with the line, "Some God must have spewed me up.." and had a kind of acoustic swish to shake off our last few remaining fans. Alive recording of New Church on the B-side showed we could still do the punk thing if we wanted, and was taken from the soundtrack of a film we'd just made from German television  ( film was actually called 'Punk in London' . Paul Punk77), an experience too ghastly to go into here. The last gasp was the title track of the second album, Cast Of Thousands, edited down and released as a single, complete with the same hideous cover as the LP, which we were conned into posing  for...The B-side of the single (and last track on the album) had one foot hanging over the outer edge of what most people would call "punk" and was titled I Will Walk You Home. For most of our fans that particular walk - from One Chord Wonders to Cast Of Thousands was the one they weren't prepared to make. 

But look , we didn't know that punk rock meant having to make the same record over and over again. We wanted do more, try new things, break out of the formula, respond to what was happening in the group and around it. We thought that's what punk was. We could hardly hear ourselves recording cast Of Thousands over the sound of the critics sharpening their knives, but it still felt the right direction to go in ." T.V Smith

"The wonders don't care..and they don't give a damn."

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