Punk By Post

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Punk like the hippies, Beatlemania and rock'n'roll was no different in its spread to the masses. While the Sex Pistols and Seditionaries initiated a musical and fashion shift there was soon the realisation that there was money to be made in them there safety pins and companies sprang up to feed the demand for punk clothing across the nation. This was especially so in the back of the rock weeklies and particularly the New Musical Express. As a barometer of fashion and its fickleness there is no better indicator of the life and times of punk rock. Come with Punk77 on a magical sometimes scary journey.

Well no wonder the hippies preached free love and nudity. If I was made to wear these sort of clothes I would want to get out of them sharpish!

Cheesecloths and flares so wide whole counties disappeared.

Look at that gang of long haired village people lookalikes chilling out in body hugging denim bottom left. Jean shorts, jeans, waistcoat, shirt, jacket and skirt. Bit of a jeans  theme there!

And finally that foxy minx in revealing dress top right. No wonder it was all progressive wank. Noone was getting laid.

All pictures NME 1977 March-April

Lets also not forget the humorous Tshirt.  Big favourite then was 'I Choked Linda Lovelace'. Hilarious! If you don't know what this means ask your parents.

Main pin up posters of the time was Charlies Angels - Farrah, Jackie and Kate as opposed to Lucy, Cameron &

NME June 1977

So what was the first punk advert then...This one....have you seen anyone less like a punk? And how much did it cost £39.95! Jesus I'm sure our house cost that much to buy then. Nice bit of marketing though "Slim fit jacket with pleated zip front, panelled back and leather waistband - rings on chest seam for pins, chains etc" Oh that's ok then.

NME July 1977

Left - At last something punky looking with a punky pose to scare my mum but ruined by the marketing again "Authentic looking chains, razor blades and rips printed on high quality cotton". Well street cred!!

Right -The humorous t- shirt company had discovered punk and hold onto your sides as we had the punk panther. Interesting take on The Slits and Stranglers. Designs seem shockingly bad!

NME October 1977

 Punk By Post Part 2 | Punk By Post Part 3

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